16 Useful Landing Page Plugins for WordPress to Improve Conversion Rates

Do you’ve got a web-based retailer? Do you provide any providers on-line? Are you trying to improve the variety of members subscribing to your service? Then, you will need to have heard of touchdown pages. If you haven’t, it’s time to familiarize your self with them. Read on to discover out extra about how to make touchdown pages an vital a part of your advertising technique.

A touchdown web page is meant for data and model constructing. For particular campaigns, you’ll need particular touchdown pages. This is the place the place you may seize a lead and convert it into revenue. A touchdown web page is a single webpage that has one particular goal—to get your customer to do one thing you need. Every little bit of content material on this web page is geared to curiosity the customer to take a specific plan of action.

The aims could also be something—filling in subscription types, offering contact particulars, buying a product, introducing a good friend, or studying up on additional particulars concerning the firm or product. You can add some sort of incentive for them, maybe freebies.

The greatest touchdown pages are constructed with particular supposed functions in thoughts. They have buildings that ought to be maintained with delicate variations in accordance to the actual wants of particular person web sites. To make touchdown pages a hit, the advertising workforce ought to undertake a load of off-page optimization as effectively. The workforce ought to have the option to get site visitors to the touchdown pages. This is vital to the success of the advertising marketing campaign. Once a customer reaches a touchdown web page, the web page will do the remainder of the job for you.

To obtain most profit, the content material of the touchdown web page ought to

  • convey the precise data that the customer is looking for.
  • be utterly in sync together with your advertising technique.
  • ideally be utterly separated out of your web site.
  • ideally not include any menu as you don’t want your customer to wander off.
  • carry content material that’s nearly precisely the identical as that utilized in any promoting marketing campaign in order that will probably be discovered simply by search engines like google with out being directed to the homepage.

Some issues {that a} touchdown web page shouldn’t miss out on are a catchy headline, a tagline that elaborates the headline, a very good picture that captures the essence of your marketing campaign, the advantages of your provide, and a name to motion. If you’re a severe marketer, you must learn up additional on this web page on Unbounce. Moreover, touchdown pages could be of the click-through selection, the place guests click on by way of one web page after one other until they attain the purchasing cart. They will also be used to merely collect the contact particulars of tourists, creating gross sales leads that can be utilized later.

Now that you’ve got an thought about what touchdown pages are and what they need to include, your subsequent concern will likely be how to create a touchdown web page. You can get assist from service suppliers, or you should utilize plugins to create touchdown pages. Using plugins is a less expensive affair and you’ve got full management over your touchdown web page.

Here are some high quality plugins that may create stunning and efficient touchdown pages for WordPress.

Elementor Page Builder

elementor landing page builder
If you ever browsed for a WordPress theme, there’s a good likelihood you already seen Elementor talked about. It is a spectacular drag and drop builder with excellent flexibility and extendability. Making touchdown pages and every other {custom} net design occurs rapidly with out the necessity to make investments an excessive amount of effort and time. Indeed, there isn’t a want to understand how to code to have the option to work with Elementor. The software ensures a codeless expertise creating the much-needed touchdown pages.

All the layouts you’ll put along with Elementor will likely be mobile-ready, cross-browser suitable and optimized for quick loading pace. What’s additionally cool about Elementor is the real-time modifying characteristic. In different phrases, the very second you make a change, the outcome seems proper in entrance of your eyes. No want to be leaping forwards and backwards from back-end to front-end.

WordPress Landing Pages

WordPress Landing Pages from Inbound Now is a free plugin that may assist to create touchdown pages for your WordPress web site. Inbound Now is an knowledgeable in on-line advertising, and this plugin is in step with their greatest advertising practices.

WordPress Landing Pages

Create a number of touchdown pages for your WordPress web site. Once put in, find the plugin’s menu within the WordPress dashboard and handle content material from there. It offers you the choice to join your touchdown web page with different apps like MailChimp and Aweber.

The plugin affords quite a lot of pre-made templates, however they’re a little bit fundamental, and you’ll find that you simply want to customise them. Customization is feasible with the Visual Editor, and you may make modifications and look at them earlier than saving.

With this plugin, monitor conversions as they occur and optimize for conversion on a steady foundation. Make an equivalent copy of a web page, fluctuate it, and run A/B cut up exams on the copy. See completely different variations to take a look at which one converts the very best.

Forms could be partially crammed so {that a} customer will discover it simpler to full them. It is suitable with WordPress Leads and WordPress Calls to Action. Together, these plugins will assist to monitor customer exercise and can seize leads. It can be suitable with many third-party add-ons, free and paid. You will discover that you simply want premium add-ons to combine this plugin together with your e-mail advertising platform and the autoresponders, and you’ll have to pay on a per supplier foundation.

Any contact kind—Gravity, Ninja, or Contact Form 7—can be utilized with this plugin. You can join for a premium account with Inbound Now, which begins at $99.99 for a single web site and runs up to $249.99 for a number of websites. This offers you limitless entry to all their advertising plugins and touchdown web page templates.

Thrive Builder and Landing Pages

Thrive Landing Pages is a premium plugin that may be a good worth for cash. It is 100% conversion-optimized and appears excellent with no matter theme you utilize.

Thrive Landing Pages

You can select from the 122 completely different templates and retain the layouts simply as they’re or change something on the web page any approach you want. The sequence of touchdown pages that work effectively collectively or touchdown web page units can be found.

Using the intuitive front-end Thrive Content Builder, you may utterly overhaul any template. More importantly, you may see your personal template take form whilst you drag and drop with out refreshing or with out switching from the editor tab to the preview tab. You will see your web page simply as your customer will see it.

The plugin permits a excessive diploma of customization, and you’ll edit textual content, photographs, change backgrounds, and add movies. Countdown timers with specified finish dates could be set. As if this weren’t sufficient, you should utilize codes offered to design a complete template library of your personal.

A two-step opt-in course of is offered. In the primary, you click on on a button, and this leads you to the second step the place you may refill the shape. This ensures a larger conversion fee. A variety of content material components, akin to content material packing containers, styled lists, assure types and plenty of extra, have been included, and you’ll add them as you want.

To set up and activate this plugin on one web site, it’s going to price you $67. For a number of websites, it’s $97, and for a developer to set up it on a shopper’s web site, it’s $49 per thirty days paid yearly.


OptimizePress is each a theme and plugin, because it is available in each modes. Those who’re proud of their present theme ought to stick to it and use the plugin mode. But for those that intend to arrange a advertising web site, the theme could also be a greater choice.


This plugin will assist to set up, develop and convert a web-based viewers. It doesn’t merely assist in constructing touchdown pages, however will help to safe content material for subscription members, create gross sales or advertising pages or function authority weblog websites.

This plugin is designed for WordPress and there will likely be no WordPress – plugin battle. You can select from 30 completely different templates and undertake them as your personal. Or you may customise it with the assistance of the Visual Editor. Editing could be completed from the frontend and you’ll see the modifications whilst you make them. With the assistance of the Element Browser, you may select from 40 completely different content material components and embody them in your template. No coding is required in any respect.

This software is developed on the precept that the looks of your web site counts for all the pieces and that being responsive is not an choice. The touchdown pages can dimension down immediately to handheld gadgets. The plugin can combine on the API degree with Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft and 1Shopping Cart.

You should purchase the plugin with a one-time cost of $97 for the core package deal, which is for three websites that you simply personal and function. The writer package deal for 10 websites prices $197. Lastly, the professional package deal for 30 websites prices $297. The buy additionally entitles you to a yr of free help and updates. If you aren’t glad, you may avail the 30-day money-back assure.


You can’t really name Leadpages a plugin. It is extra a touchdown web page creating platform. It consists of highly effective options like LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics and Template Importer.


70 pre-made templates be certain that you don’t really feel misplaced and can make it easier to discover a place to begin for your venture. Customizing a web page is completely intuitive. Embed movies and drag and drop any content material ingredient as you want. You can cover all the weather that you don’t want to use. And with Template Importer, you may import any template that you simply like.

LeadPages can acquire leads from net pages, emails, social media and textual content messages. Publishing your lead pages can be fairly straightforward. You can publish to your personal server, your WordPress web site or your Facebook account. You can covert current webpages or web sites into lead producing pages with the assistance of Lead Boxes.

Lead packing containers are pop-up packing containers that open up when a customer clicks on a predetermined hyperlink or button. You can set any set off for the pop-up. They include types which are built-in together with your e-mail service supplier.

With Lead Digits, you may seize the emails and cellphone numbers of potential prospects once they ship a singular textual content to a specified quantity. You routinely add these particulars to the record that you simply create together with your e-mail service supplier. Lead Links will assist subscribers or readers decide into a listing just by clicking on applicable buttons.

Some extra options like one click on Facebook registration, pre-populating the touchdown web page fields and sorting touchdown pages by conversion fee, make this plugin extra engaging to buy and use.

You should purchase LeadPages Standard package deal appropriate for residence companies and entrepreneurs for $25 per thirty days paid yearly. The Pro Package appropriate for skilled web sites will price $49 per thirty days paid yearly and the Advanced Package is appropriate for advertising groups and companies at $199 per thirty days paid yearly. The plugin affords a 30-day money-back assure.

Landing Page Builder

landing page builder
You don’t at all times want to be a professional when it comes to constructing all kinds of touchdown pages. With using Landing Page Builder plugin, you may get the ball rolling instantly, even with out coding and design information. This highly effective and sensible software program will make it easier to create squeeze, touchdown and opt-in pages with out breaking a single drop of sweat. No extra working with the uninteresting code and no extra ranging from the sq. one. Thanks to Landing Page Builder, now you can have all of it set in shut to no time.

Some of the quite a few options of Landing Page Builder are drag and drop builder, visible editor, ready-to-use templates, custom-made widgets and dwell kind builder, to identify just a few. This touchdown web page plugin additionally integrates with many various advertising providers for ease of use.

WP Lead Plus X

wp lead plus x landing page plugin
Regardless of the enterprise, you use, you’ll need to construct touchdown pages at one level. With these, you may check out completely different design approaches, in addition to seize new leads and enhance gross sales. With the implementation of WP Lead Plus X, you may set up as many landers as you need with out ever needing to contact a single line of code. Yes, you solely really want one plugin, and all the remaining turns into historical past.

By using WP Lead Plus X, you may convey into being all kinds of various types of promoting pages to improve the visibility of your services, in addition to to elevate conversion charges.

WP Lead Plus X affords you to combine your emblem, add monitoring, customise backgrounds, combine different plugins with using shortcodes and spice issues up with beautiful buttons. in fact, that is only a small section of all of the goodies that WP Lead Plus X guarantees.


wponepager landing page plugin
WPOnepager is a free touchdown web page plugin for WordPress that gives you all the required when constructing the best design for your advertising campaigns. Of course, with out the necessity to rent an online developer and pay a hefty payment. With using WPOnepager, you are able to do all of it by yourself. Not simply that, however the strategy of kicking issues off to having a full-blown touchdown web page prepared to impress will take you barely any time.

Needless to say, WPOnepager works with any WordPress theme with out a hitch. It additionally ensures that your last creation will likely be 100% responsive, retina-ready and cross-browser suitable. Other facilities include Google Analytics help, drag and drop method, full customization and loads of accessible blocks. Whether you might be constructing a touchdown web page for an app, a seminar, a case research, a e book launch or elevating consciousness for a trigger, with WPOnepager, you are able to do all of them after which some.

Unbounce Landing Pages

unbounce landing pages
Regardless of the advertising marketing campaign, you propose to launch, you may create the niftiest touchdown pages with Unbounce. This insanely straightforward to use software is stuffed with high quality options to guarantee constructing totally energetic {custom} layouts which you’ll effortlessly publish in your current WordPress web page. Needless to say, you may customise the online designs and make them comply with your laws and necessities exactly. Of course, Unbounce can be a incredible plugin to create completely different variations of touchdown pages and split-test them in opposition to one another.

Some of the wonderful options of Unbounce are over eighty free ready-made templates, cell and desktop layouts, MailChimp compatibility, occasion monitoring, and Google Analytics tagging. It will likely be a breeze connecting Unbounce to your WordPress web site with this plugin and have your advertising funnels underneath complete management.

Beaver Builder

beaver builder lite plugin
Beaver Builder isn’t just a cool identify for a touchdown web page plugin; additionally it is a reputation of among the finest web page builders on the market. It has all of it on the tip of your fingers, prepared for you to make use of and take to your benefit. With Beaver Builder, you may hammer out probably the most placing and excessive performing touchdown pages that may enhance your conversion fee by way of the roof. Of course, there’s some testing concerned earlier than you need to see the outcomes you prefer to to attain with your online business. However, testing, creating and launching new format variations is tremendous enjoyable with Beaver Builder.

Core facilities of Beaver Builder are mobile-friendliness, full-width and column-based layouts, {custom} CSS lessons and useful widgets and shortcodes. Beaver Builder works fluently with pages, posts and different {custom} layouts, providing you with all of the rights to create the designs that you simply dig. And for those who would actually need to take touchdown web page creation to a completely new diploma, Beaver Builder premium plugin is the best way to go,

Landing Page Cat

landing page cat
If you might be on the hunt for a fast and easy resolution to creating touchdown pages, Landing Page Cat plugin is a superb software to think about using. With the accessible content material, Landing Page Cat ensures that your last creations are conversion targeted. After all, aren’t we constructing touchdown pages to get extra leads and check completely different variations of current layouts for steady enhancements? The reply is apparent.

To prevent time determining how to begin with Landing Page Cat plugin, watch the step-by-step video tutorial and get the gist of it. First, there isn’t a want to understand how to code. And second, it’s approach less complicated than you suppose. Yes, that’s just about it. Go forward, download the touchdown web page plugin for WordPress now and begin enjoying round with all kinds of various options it has accessible.


Another high of the category plugin for touchdown pages is InstaBuilder. It affords 100 templates for you to select from and permits you to customise them with the in-built picture editor. You can drag and drop any ingredient into the web page. Also, you may construct six varieties of pages: gross sales pages, download pages, webinar pages, touchdown pages, launch pages, and coming quickly pages.

InstaBuilder 2

InstaBuilder has a prepared to use library of graphics, icons and pictures. If you would like, you may add your personal {custom} photographs and may resize or crop them, eliminating the necessity for photoshop. The Coming Soon web page can seize pre-launch leads till the launch date. Customizable countdown timer can add a way of urgency.

Split testing is feasible, and you’ll select the very best mixture for your touchdown web page by testing varied variations. Advanced analytics will make it easier to to maintain monitor of how your touchdown pages are changing. Optimize the touchdown pages for search engines like google, and you’ll customise web optimization settings and even flip them off for non-public messages like Thank You notes.

You can time-delay content material. Display any content material at any time on the web page. A redirect choice is offered for these leaving the web page with out finishing a sale. Use lockable content material and opt-in firewalls for sharing specified content material with specified subscribers. You can even lock one web page, many pages, or all of them as desired.

Build a mailing record utilizing the two-step and three-step opt-in know-how. This is appropriate once you need to streamline subscriptions, akin to providing academic programs to certified candidates solely.

Purchase the InstaBuilder for a one-time cost of $77 for use on three websites. For limitless variety of websites, you’ll have to pay $97 and for a developer’s license, the fee goes up to $197. You can even take consolation from the 60-day a refund assure that’s accessible for this plugin.

Coming Soon Page by SeedProd

Coming Soon and Maintenance Pages are literally a sort of Landing Page. These pages acquire leads whereas the location is underneath building or upkeep or previous a launch. Coming Soon Page by SeedProd is good for launching a web site.

The touchdown web page, e-mail opt-in kind, and social media hyperlinks will assist to create buzz across the new web site. Add a countdown ingredient, and auto-launch the web site at a preset date and time.

Seed Prod

You can even present the Coming Soon Page for some webpages or for the entire web site. This means it’s attainable to launch your web site in elements, as and once they turn into prepared.

With Seed Prod you may set use the pre-made themes or use your personal. With the default theme and customization choices, you may design and publish your Coming Soon web page in minutes. Developers can use code to customise. The backgrounds needn’t be boring. You can add full display photographs, slideshows, or a video background. Google Fonts and Typekit entry means you may have stunning fonts useful to construct your pages. Animation results are additionally accessible.

It integrates with main e-mail advertising platforms, the most important ones like Aweber and MailChimp included. If you need some customers to bypass the Coming Soon web page and achieve entry to webpages, you are able to do so by giving them a bypass hyperlink. You can even permit them to bypass utilizing IP deal with or WordPress roles. Store emails in WordPress straight and export them to any service supplier. Referral monitoring is feasible to incentivize sharing.

A free model with decreased options is offered. But to take full benefit of this plugin, you’ll have to purchase a license. The All Access License comes at $199 for use on limitless websites and lifelong help. A Developer License prices $79 for use on limitless websites and one yr of help. A Business License at $49 will entitle you to use on 5 websites and a Personal License at $29 will entitle you for use on only one web site. A 30-day money-back assure is offered, too.

Ultimate Landing Page

Ultimate Landing Page is a free plugin that may make it easier to to create touchdown pages and coming quickly pages and to publish them in minutes. You can publish them instantly or delay their publication in accordance to a schedule. The plugin will even make it easier to to create gross sales pages, and if you want, you may set your touchdown web page as your homepage.

Ultimate Landing Page Plugin

The plugin features a assortment of templates, all of that are customizable. The web page builder will help your creativeness in designing and constructing the web page. You will see a marked uptick in conversion charges with this plugin.

With cut up testing, you could be positive about which template or variant you need to publish. The built-in options embody web optimization metabox, MailChimp, Gravity Form, Contact Form 7, and Ninja Form. Send the leads captured in your touchdown web page straight to MailChimp. You can even add {custom} types utilizing HTML.

This plugin shouldn’t be precisely wealthy in options, but it surely masses quick and customization is straightforward.


To publish efficient, conversion-ready touchdown pages actual quick, Instapage is an effective selection. Build a web page inside Instapage, and push it to your WordPress web site the place you may publish it as a subdirectory. Run cut up exams first, and discover out which is the very best model to publish.


The plugin accommodates a log that the authors can entry to detect any points with it. This characteristic is off by default and will likely be accessible solely at your request.

Choose from 100+ templates underneath classes for touchdown pages, click-through pages, cell apps, webinars, and thanks pages. Another benefit is the plugin’s integration with 20+ e-mail service suppliers.

The plugin is responsive, and consists of automated advertising, analytics and web optimization pleasant options.

Instapage affords a 30 day free trial. The Basic Package prices $29 per thirty days, the Professional $55 per thirty days and the Premium $79 per thirty days. These charges are relevant when paid yearly.

WP ProfitBuilder

WP ProfitBuilder has an enormous library of premade templates for you to select from, with many templates being added on an ongoing foundation. The customizable templates are appropriate for touchdown pages, gross sales, and advertising.

WP Profit Builder

The plugin optimizes the pages for cell gadgets and for search engines like google. It supplies integration with main e-mail suppliers, cost processors, membership methods, and webinar methods.

A license for private use on one web site will price you $47, and one for use on 10 web sites will price $67. WP ProfitBuilder is offered at discounted costs for limitless use on shopper and private websites at $67.67. A 60-day free trial can be accessible.

Decision Time

Before you rush to purchase a plugin, you must take a look at whether or not the theme you might be utilizing will make it easier to to construct {custom} touchdown pages. Many themes provide this selection as a part of their normal options. If it serves your want sufficiently, you want look no additional. Plugins present nice profit to campaign-oriented applications and assist to spike conversion charges.

Now, that we’ve got checked out the options of quite a lot of plugins, which is that one which you’ll choose? Keeping in thoughts that many of the options are frequent to all plugins with not a lot to distinguish between them, worth for cash ought to be the idea of your selection.

If you’ve got any explicit requirement, it’s possible you’ll choose that plugin which most accurately fits that requirement. If you desire a free plugin WordPress Landing Pages is an effective selection. To make accessible a load a free downloads to your subscribers, LeadPages might match the invoice. If you might be launching an internet site, Seed Prod is the one for you. Ultimate Landing Page could also be the very best if you’re trying for lesser variety of options with sooner load instances. To have your merchandise, particularly digital merchandise, displayed to benefit, could also be you must look carefully at Parallax Gravity. If pace mixed with nice trying content material is what you’re looking for choose Thrive Landing Pages and Content Builder. Add that to the record constructing functionality, selection of templates, scaling for mobiles, and drag and drop characteristic, and Thrive Landing Pages and Content Builder will likely be my choose.

I’d be glad to be taught out of your expertise with touchdown web page plugins, so please depart a remark under about your expertise.

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