16 Useful Landing Page Plugins for WordPress to Improve Conversion Rates

Do you’ve a web-based retailer? Do you supply any providers on-line? Are you trying to enhance the variety of members subscribing to your service? Then, you need to have heard of touchdown pages. If you haven’t, it’s time to familiarize your self with them. Read on to discover out extra about how to make touchdown pages an essential a part of your advertising and marketing technique.

A touchdown web page is meant for data and model constructing. For particular campaigns, you’ll need particular touchdown pages. This is the place the place you may seize a lead and convert it into revenue. A touchdown web page is a single webpage that has one particular goal—to get your customer to do one thing you need. Every little bit of content material on this web page is geared to curiosity the customer to take a specific plan of action.

The aims could also be something—filling in subscription kinds, offering contact particulars, buying a product, introducing a pal, or studying up on additional particulars concerning the firm or product. You can add some form of incentive for them, maybe freebies.

The finest touchdown pages are constructed with particular supposed functions in thoughts. They have buildings that must be maintained with refined variations in accordance to the actual wants of particular person web sites. To make touchdown pages a hit, the advertising and marketing staff ought to undertake a load of off-page optimization as effectively. The staff ought to give you the option to get visitors to the touchdown pages. This is vital to the success of the advertising and marketing marketing campaign. Once a customer reaches a touchdown web page, the web page will do the remainder of the job for you.

To obtain most profit, the content material of the touchdown web page ought to

  • convey the precise data that the customer is looking for.
  • be fully in sync together with your advertising and marketing technique.
  • ideally be fully separated out of your web site.
  • ideally not comprise any menu as you don’t want your customer to get lost.
  • carry content material that’s nearly precisely the identical as that utilized in any promoting marketing campaign in order that will probably be discovered simply by search engines like google and yahoo with out being directed to the homepage.

Some issues {that a} touchdown web page mustn’t miss out on are a catchy headline, a tagline that elaborates the headline, a very good picture that captures the essence of your marketing campaign, the advantages of your supply, and a name to motion. If you’re a severe marketer, it’s best to learn up additional on this web page on Unbounce. Moreover, touchdown pages might be of the click-through selection, the place guests click on by one web page after one other until they attain the procuring cart. They will also be used to merely collect the contact particulars of holiday makers, creating gross sales leads that can be utilized later.

Now that you’ve got an thought about what touchdown pages are and what they need to comprise, your subsequent concern will likely be how to create a touchdown web page. You can get assist from service suppliers, or you should utilize plugins to create touchdown pages. Using plugins is a more cost effective affair and you’ve got full management over your touchdown web page.

Here are some high quality plugins that may create stunning and efficient touchdown pages for WordPress.

Elementor Page Builder

elementor landing page builder
If you ever browsed for a WordPress theme, there’s a good likelihood you already seen Elementor talked about. It is a spectacular drag and drop builder with excellent flexibility and extendability. Making touchdown pages and some other {custom} net design occurs shortly with out the necessity to make investments an excessive amount of effort and time. Indeed, there isn’t any want to know the way to code to give you the option to work with Elementor. The device ensures a codeless expertise growing the much-needed touchdown pages.

All the layouts you’ll put along with Elementor will likely be mobile-ready, cross-browser appropriate and optimized for quick loading pace. What’s additionally cool about Elementor is the real-time enhancing function. In different phrases, the very second you make a change, the outcome seems proper in entrance of your eyes. No want to be leaping backwards and forwards from back-end to front-end.

WordPress Landing Pages

WordPress Landing Pages from Inbound Now is a free plugin that can assist to create touchdown pages for your WordPress website. Inbound Now is an professional in on-line advertising and marketing, and this plugin is consistent with their finest advertising and marketing practices.

WordPress Landing Pages

Create a number of touchdown pages for your WordPress website. Once put in, find the plugin’s menu within the WordPress dashboard and handle content material from there. It provides you the choice to join your touchdown web page with different apps like MailChimp and Aweber.

The plugin affords a variety of pre-made templates, however they’re slightly primary, and you’ll find that you just want to customise them. Customization is feasible with the Visual Editor, and you may make adjustments and look at them earlier than saving.

With this plugin, monitor conversions as they occur and optimize for conversion on a steady foundation. Make an an identical copy of a web page, differ it, and run A/B cut up assessments on the copy. See totally different variations to try which one converts the perfect.

Forms might be partially crammed so {that a} customer will discover it simpler to full them. It is appropriate with WordPress Leads and WordPress Calls to Action. Together, these plugins will assist to monitor customer exercise and can seize leads. It can be appropriate with many third-party add-ons, free and paid. You will discover that you just want premium add-ons to combine this plugin together with your e-mail advertising and marketing platform and the autoresponders, and you should have to pay on a per supplier foundation.

Any contact kind—Gravity, Ninja, or Contact Form 7—can be utilized with this plugin. You can enroll for a premium account with Inbound Now, which begins at $99.99 for a single website and runs up to $249.99 for a number of websites. This provides you limitless entry to all their advertising and marketing plugins and touchdown web page templates.

Thrive Builder and Landing Pages

Thrive Landing Pages is a premium plugin that could be a good worth for cash. It is 100% conversion-optimized and appears good with no matter theme you employ.

Thrive Landing Pages

You can select from the 122 totally different templates and retain the layouts simply as they’re or change something on the web page any means you want. The sequence of touchdown pages that work effectively collectively or touchdown web page units can be found.

Using the intuitive front-end Thrive Content Builder, you may fully overhaul any template. More importantly, you may see your individual template take form whilst you drag and drop with out refreshing or with out switching from the editor tab to the preview tab. You will see your web page simply as your customer will see it.

The plugin permits a excessive diploma of customization, and you may edit textual content, photographs, change backgrounds, and add movies. Countdown timers with specified finish dates might be set. As if this weren’t sufficient, you should utilize codes offered to design a complete template library of your individual.

A two-step opt-in course of is on the market. In the primary, you click on on a button, and this leads you to the second step the place you may replenish the shape. This ensures a larger conversion price. Various content material components, equivalent to content material containers, styled lists, assure kinds and lots of extra, have been included, and you may add them as you want.

To set up and activate this plugin on one website, it can value you $67. For a number of websites, it’s $97, and for a developer to set up it on a consumer’s web site, it’s $49 per thirty days paid yearly.


OptimizePress is each a theme and plugin, because it is available in each modes. Those who’re proud of their present theme ought to stick to it and use the plugin mode. But for those that intend to arrange a advertising and marketing web site, the theme could also be a greater choice.


This plugin will assist to set up, develop and convert a web-based viewers. It doesn’t merely assist in constructing touchdown pages, however may help to safe content material for subscription members, create gross sales or advertising and marketing pages or function authority weblog websites.

This plugin is designed for WordPress and there will likely be no WordPress – plugin battle. You can select from 30 totally different templates and undertake them as your individual. Or you may customise it with the assistance of the Visual Editor. Editing might be executed from the frontend and you may see the adjustments whilst you make them. With the assistance of the Element Browser, you may select from 40 totally different content material components and embody them in your template. No coding is required in any respect.

This device is developed on the precept that the looks of your web site counts for all the things and that being responsive is now not an choice. The touchdown pages can measurement down immediately to handheld units. The plugin can combine on the API degree with Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft and 1Shopping Cart.

You can buy the plugin with a one-time cost of $97 for the core package deal, which is for three websites that you just personal and function. The writer package deal for 10 websites prices $197. Lastly, the professional package deal for 30 websites prices $297. The buy additionally entitles you to a 12 months of free assist and updates. If you aren’t happy, you may avail the 30-day money-back assure.


You can’t actually name Leadpages a plugin. It is extra a touchdown web page creating platform. It consists of highly effective options like LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics and Template Importer.


70 pre-made templates make sure that you don’t really feel misplaced and can enable you discover a place to begin for your venture. Customizing a web page is completely intuitive. Embed movies and drag and drop any content material aspect as you want. You can conceal all the weather that you don’t want to use. And with Template Importer, you may import any template that you just like.

LeadPages can acquire leads from net pages, emails, social media and textual content messages. Publishing your lead pages can be fairly straightforward. You can publish to your individual server, your WordPress website or your Facebook account. You can covert current webpages or web sites into lead producing pages with the assistance of Lead Boxes.

Lead containers are pop-up containers that open up when a customer clicks on a predetermined hyperlink or button. You can set any set off for the pop-up. They comprise kinds which are built-in together with your e-mail service supplier.

With Lead Digits, you may seize the emails and cellphone numbers of potential prospects once they ship a novel textual content to a specified quantity. You mechanically add these particulars to the checklist that you just create together with your e-mail service supplier. Lead Links will assist subscribers or readers decide into a listing just by clicking on acceptable buttons.

Some further options like one click on Facebook registration, pre-populating the touchdown web page fields and sorting touchdown pages by conversion price, make this plugin extra enticing to buy and use.

You can buy LeadPages Standard package deal appropriate for dwelling companies and entrepreneurs for $25 per thirty days paid yearly. The Pro Package appropriate for skilled web sites will value $49 per thirty days paid yearly and the Advanced Package is appropriate for advertising and marketing groups and businesses at $199 per thirty days paid yearly. The plugin affords a 30-day money-back assure.

Landing Page Builder

landing page builder
You don’t all the time want to be a professional when it comes to constructing all kinds of touchdown pages. With using Landing Page Builder plugin, you may get the ball rolling instantly, even with out coding and design data. This highly effective and sensible software program will enable you create squeeze, touchdown and opt-in pages with out breaking a single drop of sweat. No extra working with the uninteresting code and no extra ranging from the sq. one. Thanks to Landing Page Builder, now you can have all of it set in shut to no time.

Some of the quite a few options of Landing Page Builder are drag and drop builder, visible editor, ready-to-use templates, custom-made widgets and stay kind builder, to identify a couple of. This touchdown web page plugin additionally integrates with many alternative advertising and marketing providers for ease of use.

WP Lead Plus X

wp lead plus x landing page plugin
Regardless of the enterprise, you use, you’ll need to construct touchdown pages at one level. With these, you may take a look at out totally different design approaches, in addition to seize new leads and increase gross sales. With the implementation of WP Lead Plus X, you may set up as many landers as you need with out ever needing to contact a single line of code. Yes, you solely really want one plugin, and all the remainder turns into historical past.

By using WP Lead Plus X, you may deliver into being all kinds of various kinds of selling pages to enhance the visibility of your services, in addition to to elevate conversion charges.

WP Lead Plus X affords you to combine your brand, add monitoring, customise backgrounds, combine different plugins with using shortcodes and spice issues up with beautiful buttons. after all, that is only a small section of all of the goodies that WP Lead Plus X guarantees.


wponepager landing page plugin
WPOnepager is a free touchdown web page plugin for WordPress that gives you all the mandatory when constructing the fitting design for your advertising and marketing campaigns. Of course, with out the necessity to rent an online developer and pay a hefty charge. With using WPOnepager, you are able to do all of it by yourself. Not simply that, however the means of kicking issues off to having a full-blown touchdown web page prepared to impress will take you barely any time.

Needless to say, WPOnepager works with any WordPress theme with out a hitch. It additionally ensures that your ultimate creation will likely be 100% responsive, retina-ready and cross-browser appropriate. Other facilities comprise Google Analytics assist, drag and drop approach, full customization and loads of out there blocks. Whether you’re constructing a touchdown web page for an app, a seminar, a case examine, a guide launch or elevating consciousness for a trigger, with WPOnepager, you are able to do all of them after which some.

Unbounce Landing Pages

unbounce landing pages
Regardless of the advertising and marketing marketing campaign, you intend to launch, you may create the niftiest touchdown pages with Unbounce. This insanely straightforward to use device is stuffed with high quality options to guarantee constructing absolutely energetic {custom} layouts which you’ll be able to effortlessly publish in your current WordPress web page. Needless to say, you may customise the net designs and make them comply with your rules and necessities exactly. Of course, Unbounce can be a implausible plugin to create totally different variations of touchdown pages and split-test them towards one another.

Some of the superb options of Unbounce are over eighty free ready-made templates, cellular and desktop layouts, MailChimp compatibility, occasion monitoring, and Google Analytics tagging. It will likely be a breeze connecting Unbounce to your WordPress web site with this plugin and have your advertising and marketing funnels beneath complete management.

Beaver Builder

beaver builder lite plugin
Beaver Builder isn’t just a cool identify for a touchdown web page plugin; it’s also a reputation of among the best web page builders on the market. It has all of it on the tip of your fingers, prepared for you to make use of and take to your benefit. With Beaver Builder, you may hammer out probably the most placing and excessive performing touchdown pages that can increase your conversion price by the roof. Of course, there may be some testing concerned earlier than you need to see the outcomes you desire to to attain with what you are promoting. However, testing, creating and launching new structure variations is tremendous enjoyable with Beaver Builder.

Core facilities of Beaver Builder are mobile-friendliness, full-width and column-based layouts, {custom} CSS courses and helpful widgets and shortcodes. Beaver Builder works fluently with pages, posts and different {custom} layouts, providing you with all of the rights to create the designs that you just dig. And for those who would really need to take touchdown web page creation to a wholly new diploma, Beaver Builder premium plugin is the way in which to go,

Landing Page Cat

landing page cat
If you’re on the hunt for a fast and easy answer to creating touchdown pages, Landing Page Cat plugin is a wonderful device to think about using. With the out there content material, Landing Page Cat ensures that your ultimate creations are conversion centered. After all, aren’t we constructing touchdown pages to get extra leads and take a look at totally different variations of current layouts for steady enhancements? The reply is apparent.

To prevent time determining how to begin with Landing Page Cat plugin, watch the step-by-step video tutorial and get the gist of it. First, there isn’t any want to know the way to code. And second, it’s means easier than you suppose. Yes, that’s just about it. Go forward, download the touchdown web page plugin for WordPress now and begin enjoying round with all kinds of various options it has out there.


Another prime of the category plugin for touchdown pages is InstaBuilder. It affords 100 templates for you to select from and permits you to customise them with the inbuilt picture editor. You can drag and drop any aspect into the web page. Also, you may construct six varieties of pages: gross sales pages, download pages, webinar pages, touchdown pages, launch pages, and coming quickly pages.

InstaBuilder 2

InstaBuilder has a prepared to use library of graphics, icons and pictures. If you want, you may add your individual {custom} photographs and might resize or crop them, eliminating the necessity for photoshop. The Coming Soon web page can seize pre-launch leads till the launch date. Customizable countdown timer can add a way of urgency.

Split testing is feasible, and you may select the perfect mixture for your touchdown web page by testing numerous variations. Advanced analytics will enable you to maintain monitor of how your touchdown pages are changing. Optimize the touchdown pages for search engines like google and yahoo, and you may customise search engine marketing settings and even flip them off for personal messages like Thank You notes.

You can time-delay content material. Display any content material at any time on the web page. A redirect choice is on the market for these leaving the web page with out finishing a sale. Use lockable content material and opt-in firewalls for sharing specified content material with specified subscribers. You also can lock one web page, many pages, or all of them as desired.

Build a mailing checklist utilizing the two-step and three-step opt-in know-how. This is appropriate if you need to streamline subscriptions, equivalent to providing academic programs to certified candidates solely.

Purchase the InstaBuilder for a one-time cost of $77 for use on three websites. For limitless variety of websites, you should have to pay $97 and for a developer’s license, the associated fee goes up to $197. You also can take consolation from the 60-day a reimbursement assure that’s out there for this plugin.

Coming Soon Page by SeedProd

Coming Soon and Maintenance Pages are literally a form of Landing Page. These pages acquire leads whereas the positioning is beneath development or upkeep or previous a launch. Coming Soon Page by SeedProd is good for launching a website.

The touchdown web page, e-mail opt-in kind, and social media hyperlinks will assist to create buzz across the new website. Add a countdown aspect, and auto-launch the web site at a preset date and time.


You also can present the Coming Soon Page for some webpages or for the entire website. This means it’s doable to launch your web site in components, as and once they turn into prepared.

With Seed Prod you may set use the pre-made themes or use your individual. With the default theme and customization choices, you may design and publish your Coming Soon web page in minutes. Developers can use code to customise. The backgrounds needn’t be boring. You can add full display screen photographs, slideshows, or a video background. Google Fonts and Typekit entry means you may have stunning fonts helpful to construct your pages. Animation results are additionally out there.

It integrates with main e-mail advertising and marketing platforms, the foremost ones like Aweber and MailChimp included. If you need some customers to bypass the Coming Soon web page and acquire entry to webpages, you are able to do so by giving them a bypass hyperlink. You also can permit them to bypass utilizing IP handle or WordPress roles. Store emails in WordPress instantly and export them to any service supplier. Referral monitoring is feasible to incentivize sharing.

A free model with diminished options is on the market. But to take full benefit of this plugin, you should have to purchase a license. The All Access License comes at $199 for use on limitless websites and lifelong assist. A Developer License prices $79 for use on limitless websites and one 12 months of assist. A Business License at $49 will entitle you to use on 5 websites and a Personal License at $29 will entitle you for use on only one website. A 30-day money-back assure is on the market, too.

Ultimate Landing Page

Ultimate Landing Page is a free plugin that can enable you to create touchdown pages and coming quickly pages and to publish them in minutes. You can publish them instantly or delay their publication in accordance to a schedule. The plugin may also enable you to create gross sales pages, and if you want, you may set your touchdown web page as your homepage.

Ultimate Landing Page Plugin

The plugin features a assortment of templates, all of that are customizable. The web page builder will assist your creativeness in designing and constructing the web page. You will see a marked uptick in conversion charges with this plugin.

With cut up testing, you might be certain about which template or variant you need to publish. The built-in options embody search engine marketing metabox, MailChimp, Gravity Form, Contact Form 7, and Ninja Form. Send the leads captured in your touchdown web page instantly to MailChimp. You also can add {custom} kinds utilizing HTML.

This plugin shouldn’t be precisely wealthy in options, nevertheless it masses quick and customization is straightforward.


To publish efficient, conversion-ready touchdown pages actual quick, Instapage is an efficient alternative. Build a web page inside Instapage, and push it to your WordPress website the place you may publish it as a subdirectory. Run cut up assessments first, and discover out which is the perfect model to publish.


The plugin comprises a log that the authors can entry to detect any points with it. This function is off by default and will likely be out there solely at your request.

Choose from 100+ templates beneath classes for touchdown pages, click-through pages, cellular apps, webinars, and thanks pages. Another benefit is the plugin’s integration with 20+ e-mail service suppliers.

The plugin is responsive, and consists of automated advertising and marketing, analytics and search engine marketing pleasant options.

Instapage affords a 30 day free trial. The Basic Package prices $29 per thirty days, the Professional $55 per thirty days and the Premium $79 per thirty days. These charges are relevant when paid yearly.

WP ProfitBuilder

WP ProfitBuilder has an enormous library of premade templates for you to select from, with many templates being added on an ongoing foundation. The customizable templates are appropriate for touchdown pages, gross sales, and advertising and marketing.

WP Profit Builder

The plugin optimizes the pages for cellular units and for search engines like google and yahoo. It gives integration with main e-mail suppliers, cost processors, membership techniques, and webinar techniques.

A license for private use on one web site will value you $47, and one for use on 10 web sites will value $67. WP ProfitBuilder is on the market at discounted costs for limitless use on consumer and private websites at $67.67. A 60-day free trial can be out there.

Decision Time

Before you rush to purchase a plugin, it’s best to try whether or not the theme you’re utilizing will enable you to construct {custom} touchdown pages. Many themes supply this selection as a part of their commonplace options. If it serves your want sufficiently, you want look no additional. Plugins present nice profit to campaign-oriented applications and assist to spike conversion charges.

Now, that we have now checked out the options of a variety of plugins, which is that one which you’ll decide? Keeping in thoughts that many of the options are widespread to all plugins with not a lot to distinguish between them, worth for cash must be the idea of your alternative.

If you’ve any explicit requirement, you could decide that plugin which most accurately fits that requirement. If you desire a free plugin WordPress Landing Pages is an efficient alternative. To make out there a load a free downloads to your subscribers, LeadPages could match the invoice. If you’re launching a web site, Seed Prod is the one for you. Ultimate Landing Page could also be the perfect in case you are trying for lesser variety of options with sooner load occasions. To have your merchandise, particularly digital merchandise, displayed to benefit, could also be it’s best to look carefully at Parallax Gravity. If pace mixed with nice trying content material is what you’re looking for decide Thrive Landing Pages and Content Builder. Add that to the checklist constructing functionality, alternative of templates, scaling for mobiles, and drag and drop function, and Thrive Landing Pages and Content Builder will likely be my decide.

I might be glad to be taught out of your expertise with touchdown web page plugins, so please go away a remark under about your expertise.

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