The Multipurpose Road to Success. The Story of Three Monstroid2, Avada, Divi

How many WordPress themes do you know that are actually worth being used?

I can name at least three. Each of them walked a long road of improvements and developments gaining trustful league of supporters and fans.

Here I’m talking about Monstroid2, Avada, and Divi.

The Era of Multipurpose Themes

The era of multipurpose themes started somewhere in 2012, back then web design studios and occasional web developers gave rise to the multipurpose themes phenomena. The needed a one size fits all WordPress themes, a product which they could use to build websites for a multitude of topics. And this is how a race of multipurpose theme begun.

Each WordPress themes company started building multipurpose themes, some of them were focusing on one product. While others were trying to create a multitude of multipurpose themes uniting them in some sorts of “families”.

Few years have passed and it turned out that companies who focused on one product became more popular and trustworthy. The reason was quite obvious, they managed to build a robust product, that was improved all the time, and gained new features that were necessary for a consumer.

Among these three there are two items that were developed following this approach – Avada and Divi.

As you might have guessed this approach has its flaws. Do you remember when was Divi theme introduced? Late 2013, this means that a lion share of its child themes will look as of 2013, making them a bit outdated. The same thing goes about Avada. Being introduced in 2012 some of its child themes date back to the same years.

And here comes the question.

Why should anyone pay for such a huge theme getting a boat load of “vintage” WordPress themes?

As for me this question is really important, which is why there’s a third variable in this equation – Monstroid2.

Originally the Monstroid “thing” was released in 2015, it a sort of a challenge TemplateMonster took to gain it’s spot in a multipurpose themes race. The theme became quite popular and made a lot of noise. Few years later there was released a Monstroid2 theme (the predecessor of the theme we’ll discuss further). Originally it was a great theme with tons of features and a GPL3.0 license!

How Come There Appeared Another Monstroid2 Theme?

There was a bunch of reasons for that, first of all it’s the trends thing.

The technological progress made people lazier and all we need is a products that can be used without having to read manuals or watching video tutorials. This is the reason why Elementor builder made its way into the hearts (of users) and backend (of their websites) powering more than a 1Mln of WordPress websites all around the world.

There appeared an idea to re-brand Monstroid2 theme using Elementor builder. What came out of it you can check on Monstroid2 . The theme was designed in a bright color scheme, gradients and custom illustrations.

What you need to know right now?

Elementor interface completely created this theme’s layouts. Now imagine this, if Zemez theme could build such a robust theme in a visual builder you can modify if anyhow you want, or use as is cause it’s looking really awesome.

Further I’d like to compare these three WordPress theme pointing out their installation, additional designs, customization types, number of plugins, support & updates options, eCommerce functionality and pricing/licensing.

Let’s roll.

Installation Process


If you’re a ‘scroller’ type but not a ‘reader’ I bet you have already scrolled this section to the end and noticed that Monstroid2 theme installation may look a little bit longer than Avada’s or Divi’s.

There’s an explanation for this, when you install Monstroid2 theme using the Wizard plugin, which is an on-boarding solution from Zemez. The wizard will install automatically all theme component letting you know in the process current status.

When you install theme theme for the first time the same wizard can offer you install either main theme or one of the child themes available right now (as well as their sample data).

The installation process may look quite long, but it’s a lot more comprehensive than the other two, let’s check it’s details.

Step 1

It all starts with an installation of the plugin aka Wizard.

Step 2

After its uploaded you need to activate it.


Step 3

After the plugin is activated you need to prove that you’re the owner of the Monstroid2 copy, enter your order ID into the corresponding field.


Step 4

When it’s there press START INSTALL button.

monstroid2 installation 5

Step 5

When Wizard checks your ID it will ask you, if you want to install parent theme or use a child theme.


Step 6

On the previous step I’ve chosen child theme installation and here they are.


Step 7

After choosing the child theme Wizard will install all the necessary plugins, as you can see there are mostly Jet’s.

Step 8

Plugins installation is in process.


Step 9

After they are install the Wizard will ask you if you want to install sample data or not, if you’re performing a clean installation, why not?


Step 10

Sample data import is in process.


Step 11

When it’s uploaded the wizard will regenerate thumbnails.


Step 12

And here we are, Monstroid2 is fully installed, congratulations!

I bet you have noted that wizard installed lots of plugins, all of these are needed to complement and extend functionalities of Elementor builder. All child themes are working with the same plugins meaning that the same set installed once will be use by all child themes within Monstroid2 theme.


Now let’s see how we can install Avada theme.

Step 1

The installation process begins with uploading of the theme archive to the Themes section, nothing special here.

Step 2

Next, just upload and hit Install.

Step 3

Once it’s there activate it.


Step 4

That’s it, you managed to install Avada theme.


Step 5

The rest of the manipulation including child themes installation should be done from the Avada section in your dashboard.

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Step 6

Without sample content looks really pale.


As you can see the installation process of Avada theme is quite basic. When you need to install any other child theme you will have to do it through the Avada menu in your website’s admin.


And here comes the Divi installation.

Step 1

If you managed to install Avada, you’ll make it here. Go to Themes section and upload Divi’s archive.

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Step 2

Once it’s uploaded activate your new theme.


Step 3

And here it is.

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Step 4

Same pale look as it was in Avada’s case.


The process itself is really basic, just upload the theme, and you’re ready ready to go.

Now let’s sum up these installation processes.

Monstroid2 Avada Divi
Unlike any other theme Monstroid2 theme installation is performed with the help of a plugin (installation wizard).

Moreover, the installation process itself is really comprehensive, the installation wizard uploads and activates all themes components (plugins) without making user perform additional manipulations.

Using the same wizard Monstroid2 owners can further switch skins thus “redesign” their website.

Avada’s installation process is merely the same as any other WordPress themes’ just upload theme archive to your website admin and install the theme.

Later you will have to install and activate additional plugins that are required by the theme. Same goes about child themes one can install them via “Avada” section in your website’s admin.

Divi installation process resembles Avada’s, all additional components and plugins are installed later via corresponding section in the admin.

Overall result

Monstroid – ★★★★★

Avada – ★★★

Divi – ★★★

How Many Additional Designs are There?

As I already said Avada and Divi were released 6 and 5 years ago respectively, and one needs to keep in mind that most of their child themes will look a little bit outdated.

Design trends have changed for last few years but these themes are still provided with a heap of outdated designs.

Monstroid2 Avada Divi
Monstroid2 theme was fully redesigned and comes packed with a set of 20 skins. All of them were designed with Elementor builder and fully satisfy the latest design trends and aesthetics.

What’s more one can use 500+ Elementor blocks, which are predesigned sections that can be used in any skin, on any page.

To access these blocks one needs to press “Magic button” which is available in Elementor builder editor.

Avada’s inventory is a little bit more extensive but it’s only because the theme is already 6 years old.

With Avada you can use of 45 pre-made websites, that can be installed from the Avada menu in the dashboard.

All demos in Avada have more than 275+ pre-made web page designs, this is actually a drawback than a benefit, since all of these pages are divided between demos, you will not be able to use them outside their demos (unlike in Monstroid2.)

All-in-all there are more than 1000 customization options are available for quick editing of the template.

Divi has the same situation as Avada, the theme has 87 themes that can be used one by one.

All of these themes can be customized using the Divi builder which is capable of doing 40% of what Elementor builder can do right now.

Overall result

Monstroid – ★★★★★

Avada – ★★★

Divi – ★★★

How to Customize These Themes?


All of these themes are customized with help of blocks and section page builders, but each theme has its own pros and cons, let’s have a look at this comparison.

Monstroid2 Avada Divi
Monstroid2 theme was fully designed with the free version of Elementor builder.

The set of Jet plugins included into the package complements and extends the functionalities of this builder (we’ll have a closer look at these plugins in the next section).

Monstroid2 has an interesting feature, when you open the Elementor builder you will find the “Magic button” it gives you access to all blocks and sections that can be found in any of those 20 skins. This means that in one click you can add any section from any skin to a pre-designed or a new page.

Avada WordPress theme is customized via custom page builder – Fusion Builder. It is a custom development of the Theme Fusion company.

Before Elementor was introduced Fusion builder was considered to be second to Divi builder, now it’s been moved to the third place.

With Fusion builder one can create pages with the help of blocks and sections.

Divi theme is customized using a custom developed Divi Builder which is a backend drag-n-drop page builder. The builder has lots of blocks one can use to create unique pages.

Even though this builder is regularly updated and new features are being released it is considered to be outdated since it’s not offering the same flexibility as Elementor.

Overall result

Monstroid – ★★★★★

Avada – ★★★★

Divi – ★★★★★

What WordPress Plugins are Included?

Plugins are an indispensable part of any WordPress website, since themes provide us with beautiful look, page builders as plugins squeeze all the juice out of the skin. Let’s see what plugins are included into each of these themes.

Monstroid2 Avada Divi
What makes Monstroid theme special in this section is that all plugins included are used to extend and complement functionalities of Elementor builder.

Here’s the list of plugins that will be installed with the main skin.

  • JetBlocks
  • JetTricks
  • JetWooBuilder
  • JetTabs
  • JetParallax
  • JetReviews
  • JetMenu
  • JetElements
  • JetBlog
  • Elementor
  • Contact Form 7
  • Cherry Popups

In the rest of the skins the list of plugins will be the same because all skins utilize the same items. This was made in order to same the resources of hosting environment and to improve performance of a Monstroid2-powered website.

Here’s list of plugins included into the Avada theme:

  • Fusion builder;
  • Fusion core;
  • Revolution slider;
  • Layer slider.

Depending on the skin you choose the list of additional plugins may vary.

The same as Avada, Divi theme has a bunch of different WordPress plugin that may be installed depending on the theme you choose.

These two are common for all themes:

  • Divi Builder;
  • Revolution slider.

Overall result

Monstroid – ★★★★

Avada – ★★★

Divi – ★★★★

What About Support & Updates Options?


– Who do end-user call when there’s something wrong?

– Support team!

In these three themes support options differ greatly let’s check out the details.

Monstroid2 Avada Divi
Monstroid2 themes comes backed by 24/7 lifetime support! This mean that if you buy this theme right now you can come back in 10 years and still get support, and assistance from the TemplateMonster marketplace support agents.

What’s more important, this theme comes backed by free lifetime updates, this means that even your grandson will be able to download updates for your website in case it will still be online.

Unlike Monstroid2 Avada’s support is provided only for 6 months starting from day of purchase. In case you want to be cover by support for more than 6 month you need to pay some fee. Divi is a double-edged sword, since there are two pricing options available you can either get 1-year support or lifetime.

Overall result

Monstroid – ★★★★★

Avada – ★★★★

Divi – ★★★★★

How to Build a Store With Any of These Themes?


Since any multipurpose WordPress theme can be used to build a store all of these items are fully compatible with WooCommerce. Let’s check out the differences and similarities.

Monstroid2 Avada Divi
Monstroid2 (as well as all of its skins) can be used to build a store. The most interesting thing in terms of eCommerce functionality is the Jet Woo Builder plugin.

With its help one can create custom templates for product types, product categories, product archives, search page, related and up sells, and cross sells.

Here you check out the how a custom digital product page was created suing this plugin.

In Avada main skin, as well as in all other pre-designed ones you will find all the necessary WooCommerce pages. The only thing which is mostly a flaw it’s the design of early skins, their design is mostly outdater, and personally I wouldn’t use a stylistically outdated skin for an online store. Divi has the same eCommerce capacity as Avada, all skins are compatible with WooCommerce and can be used to power some outdated stores.

Overall result

Monstroid – ★★★★★

Avada – ★★★★

Divi – ★★★★

Pricing & Licensing


Now let’s get to the money talks and licensing.

Monstroid2 Avada Divi
To get the Monstroid2 theme you will have to pay $75.

Right now the theme is released under the single site license, the developer’s license is about to be introduced later this fall.

P.S. There’s one interesting thing, after you purchase Monstroid2 you can get it’s previous version, that was released in 2016 for free!

To get Avada theme you will have to pay $60.

This theme is also released under the single site license, but you can get extended license for $2950, which is pure madness.

Divi theme is available under two types of licenses, yearly and lifetime.

Basically Elegant themes offers subscription service for its users. For yearly subscription you will pay $89 (and will get 1 year of support), for one payment of $249 which equals to lifetime you will get lifetime support.

In both subscriptions you are not limited to the number of themes usages.

Overall result

Monstroid – ★★★★

Avada – ★★★

Divi – ★★★★★

Counting Stars

Now let’s sum up the start that were given to each of the categories. I was trying to estimate three themes with an open mind, but if you have some other ideas about any statement I shared above you’re welcome to throw a stone comment.

Monstroid2 Avada Divi
Installation ★★★★★ ★★★ ★★★
Additional designs ★★★★★ ★★★ ★★★
Customization ★★★★★ ★★★★ ★★★★★
Plugins ★★★★ ★★★ ★★★★
Support & Updates ★★★★★ ★★★★ ★★★★★
eCommerce ★★★★★ ★★★★ ★★★★
Pricing & Licensing ★★★★ ★★★ ★★★★★
Average 4.7 ★ 3.4 ★ 4.1 ★

As you can see Monstroid2 won this comparison, but it’s not a firm 5. As I already said each theme has it’s pros and cons, and I’m pretty sure it’s impossible to build a product everyone will love without putting an apple on its back side.

Over to You

As you can see each of these themes definitely has its pros and cons, and each of these can serve its purpose. Frankly speaking I believe that Elementor is the future, drag’n’drop page builders like WPBakery page builder, or Fusion builder, or Divi builder are starting to lean back.

Web users are in need of a solution that will help them build a website having to apply the least amount of efforts, and this is what Elementor brought us. With the help of this page builder one can recreate almost any interface without writing a single line of code, all you need to do is to understand how to use padding, margin and columns to your advantage.

Some marketers claim that WordPress popularity is falling year after year, the reason is quite simple people are too lazy to understand that not a single SAAS builder like Shopify, Weebly, or Squarespace can replace WordPress. However, when you’re using it in pair with Elementor and a powerful theme you can become an artist who creates amazing worlds.

As a rule these guys compliment their WordPress talks with the following screenshot from Google Trends. As you can see the blue line over a period of five years (‘WordPress’ search terms) is steadily going down.


And according to the same marketers WordPress community needs to do something to keep their favorite platform afloat.

By the way, if you don’t believe me, give Elementor a try since its 100% free you can install it right now and enjoy a smooth process of customization.

Don’t forget to share the results of your work in Elementor community on Facebook.


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